Schmitt stix series#
He also founded a new truck company in the late 1990s, Destructo Trucks, with the usual success, and took over production of Bam Margera's notorious CKY before Margera moved the series to television.
ĭouglas also co-founded 411 video magazine 411VM and later the On Video series, both crucial to skateboarding's development through the 1990s and the new millennium. By the mid-1990s, Black Label was run out of a garage and Douglas restructured the company to further facilitate its growth. John Lucero, Douglas' teammate first at Madrid then at Schmitt Stix, started his own skateboard brand in 1988 called 'Lucero Skateboards,' soon renamed Black Label Skateboards. Later renamed to Element Skateboards, which remains a prominent skateboard company today. With Douglas' help they founded 'Underworld Element', In 1992, Howell decided to form his own skateboard brand. Boyle won the skateboarding World Championship in 1990.
Schmitt stix professional#
Hugh "Bod" Boyle, Douglas' UK friend and former professional skateboarder, eventually joined the company after a knee injury prematurely ended his skating career in the early 1990s. īolstered by New Deal's success, Douglas co-founded the Giant Distribution skateboard company in the early 1990s and eventually became the company's president. Douglas used the 'New Deal' name to co-found a skate shop in London, originally located in a retail unit in the Harrow and Wealdstone shopping mall and later moved to Harrow Solid Surf Skatepark.Īlong with Tony Magnusson's H-Street and Steve Rocco's World Industries, New Deal developed into a successful skateboard brand in the early 1990s by embracing the emerging street-based skateboarding revolution that favored new skateboarders such as Ed Templeton, who appeared in New Deal's first promotional video, Useless Wooden Toys (1990). Schmitt, a notable international skateboard manufacturer at that time, created the new brand with Douglas and Andy Howell. Schmitt then relaunched under a new name, 'New Deal Skateboards,' with a new team, new product line and renewed focus. Īfter releasing a final signature model, Paul Schmitt decided to dissolve Schmitt Stix, at Douglas' behest. The company released a Douglas signature model deck in 1988, which featured a picture of a spoof beer bottle label with the caption: 'Imported from Crystal Palace, London, England'. ĭouglas was assigned a professional status in 1987 by his skateboard deck sponsor, Schmitt Stix. publication was available, followed by Shane Rouse's Skate Action and Steve Kane's Skateboard. By this time, Tim Leighton-Boyce's R.A.D. In 1986, following the release of a Go For It! calendar, Douglas prioritized overseas work commitments and Go For It! closed. The first-ever UK team included Douglas, Harvey, Lucian Hendrix, and Sean Goff. In 1984, the ESA managed to convince their US counterparts, the NSA, to label their contest series as a 'world championship' so the ESA could obtain government grants to send a UK team to participate. The penultimate issue, entitled the Swindle Issue, only had one glossy cover. A total of 16 issues were produced, the last three of which were in a glossy, printed form. In the absence of any other topical periodical Douglas and Thomas' magazine became influential within the British skateboarding scene. Throughout the early 1980s, Douglas wrote and published a skateboarding magazine with Benjamin Thomas called Go For It!, named after a Stiff Little Fingers record. Douglas' success caught the attention of American sponsors such as Madrid Skateboards, Vans Shoes, Independent Trucks and Quiksilver Surf Wear. He won all the "under-16" events that he had entered.
In 1981, at the insistence of skate-photographer Tim Leighton-Boyce, Douglas began entering English Skateboard Association (ESA) contests. Later, the "H-Boyz crew" Douglas helped found would become regulars at Harrow Skate Park.
Douglas frequented Harrow from the day it opened, along with Rodga Harvey, John Sablosky and Jeremy Henderson. He began skateboarding at the age of 10 at various skateparks in the city, such as Uxbridge, Skate City, Rolling Thunder skate park, Crystal Palace Vert Ramp, and Harrow Skate Park. Douglas was born in 1967 in North London.
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